About Us

Busy AI is a Norfolk-based company founded by Shane Hilton. While running his own business and working closely with others, Shane noticed a common challenge: important phone calls were being missed simply because people were busy doing the work that mattered most.

When applied to the charity sector, the impact of missed calls is even greater. A missed call isn’t just an enquiry — it could be someone seeking help, a volunteer offering their time, or a supporter trying to connect with a cause they care about.

Busy AI was created to ensure those conversations are never lost.

Helping Charities Be There When It Matters Most

Our mission is simple: to help charities extend their reach without increasing workload — so every call is answered, every supporter acknowledged, and every person seeking help has a clear next step.